When it comes to website design, there are many misconceptions. People believe that because they spend so much time on computers and on the internet, they can easily handle web design themselves. And yes, one of the beautiful things about the internet is that we have access to so much. However, that doesn’t make us professional experts in every field. Designing a website is a big undertaking that requires specific knowledge and skills to be successful. Here are three common misconceptions about web design.
Website Design is Easy
People tend to assume that if they can follow a template or set up a WordPress account, they can design a successful website. However, there is much more that goes into a website than that. Just a few factors to consider include coding, aesthetic design, proportions, firewalls, and layers of information and content. A professional web designer considers the function and purpose of the website and then figures out the best way to create a one of a kind site. It's also important to think about Search Engine Optimization (SEO) in order to ensure your finished website is discovered by internet users. It is a challenging job and one that requires professional knowledge and experience for best results.
Once It’s Done, It’s Done
Some believe that once the initial website is designed, the work is finished. This is not the case. A web designer’s work is never over. Not only will the site require continued updates and improvements, but you will likely also want to add new content such as articles or new pages. In fact, there may come a time when you want to do a complete overhaul of your website after discovering what works well and what doesn't for your clientele. A successful website is one that grows and develops with its users.
I Don’t Need a Copywriter
In the same way that many people think anyone can design a website, many also believe that anyone can write the site's content. People often overlook the importance of professionally written content and consider it an unneeded expense. However, copywriters have the required skills to take your intended content and optimize it to make the most of it for your business. Professionally written content can convert a potential customer and highlight the messages and goals of your company. A professional copywriter will also know the ins and outs of SEO, which is crucial to making your business known through your website.
Website design is a technical and complicated job. It requires a specific skill set to create and maintain an effective, eye-catching website. If you need professional help with website design, Baoss Digital can help. Contact us at (408) 475-8132 or firstname.lastname@example.org.